In simple terms, the Instagram algorithm looks at information about content (Reels, feed posts, and Stories) and information about users (interests and behavior on the platform) to serve the right content to the right people. Based on this information, it distributes content in a way designed to ensure that users have easy access to what they are most interested in seeing. It takes metadata (including captions and alt text applied to images), hashtags, and engagement metrics into account. The Instagram algorithm analyzes every piece of content posted to the platform. It decides what content shows up, and in what order, on all Instagram users’ feeds, the Explore Page, the Reels feed, hashtag pages, etc. The Instagram algorithm is a set of rules that rank content on the platform. Free 30-Day Trial What is the Instagram algorithm?
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